Burger Singh is one of the popular fast food restaurants in the New Delhi NCR. It is also the largest chain of homegrown Indian flavour burgers in the QSR category, declared today its plans to provide investment in forty franchises for shop owners across the country.
The investment model which is also referred to as franchise-owned-company-operated is simple and provides guaranteed returns for shop owners with just shop set-up investment. The branch is growing at a rate of 600% YoY with an effective presence in North and West India with 23 outlets is welcoming new franchises in order to expand its services.
Kabir Jeet Singh said, “We are looking to target shop owners only right now. The idea fits our vision to make Burger Singh synonymous with QSR globally. Having established a strong foothold in the Northern and Western region of the country, the franchise model makes sense to expand the business further. It is a win-win for all involved since we get the space, and the shop owners get guaranteed returns on their investment.”
He further added, “Along with the benefits to shop owners, Burger Singh will ensure the highest quality and standards are met and maintained in all upcoming franchises. Our customers are the top priority and there are no compromises there.”
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About Burger Singh
Kabir Jeet Singh along with its partner Nitin Rana launched Burger Singh in 2014. The Gurgaon based startup has quickly expanded into a chain of quick service restaurants (QSR) with 25 outlets – 20 in Delhi NCR, one in Dehradun, Pune and Nagpur and 2 in the UK.
Burger Singh specialties include vegetarian Keema Pao, the Pao Bhaji Burger, Malabar Express Chicken Burger & Channa Burger for the vegetarians, Amritsari Murgh Makhani Burger, Jaatputt Chicken Burger, Udta Punjab Burger, Bunty Pappeh Da Aloo Burger and the United States of Punjab Burgers in both vegetarian & non-vegetarian options, amongst others.
It was launched with an investment of 1 Crore, put in by the founders, their families, and friends, the startup has obtained Rs 7.5 Crore in two rounds of funding, one in October 2015 and other in December 2016. Funding has helped the startup to launch new restaurants in different cities across India.
The main purpose of the company is to build the technology to manage the company’s supply chain, and fluent communication between vendors, employees, and customers were some of the main challenges of Burger Singh. Burger Singh was awarded the Most-admired Food Services Chain 2017 in QSR category by India Retail Forum and Best Emerging QSR Chain 2017 by the Indian Restaurant Congress.
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What are the future plans of Burger Singh?
The Startup currently has a staff of 370 members, gained Rs 9 Crore in revenue in 2017-18 and it is optimistic to tripling its growth by 2018-19. Singh said, “We are expecting a three-fold growth and seek to increase Burger Singh’s outlet count to 38 by the end of this financial year. The idea is to do to the burger space what Domino’s did to the pizza market.” The firm has also signed a contract to launch 18 outlets in the UK, two of which are already started.
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